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ADVERTISING AND PR
About the profession

Specialists with deep knowledge of economics and a fundamental humanitarian education are trained in Moscow International University (MMU).

Our graduates are well-versed in the market. They are able to anticipate future trends and changes, and create successful PR campaigns. Our graduates are also good at data analytics and advertising production mechanisms.
IS ADVERTISING AND PR RELEVANT RIGHT NOW?

TEACHER AT THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS

Kobyzeva Victoria Olegovna
Marketer is a sought-after profession

Entering the Faculty of Advertising and PR means taking the first step towards a successful career in a dynamically developing direction. Nowadays, almost all commercial and state structures, political parties, unions, international companies, cultural, sports and tourist organizations are interested in specialists in public relations and advertising.
Marketer is a sought-after profession
Entering the Faculty of Advertising and PR means taking the first step towards a successful career in a dynamically developing direction. Nowadays, almost all commercial and state structures, political parties, unions, international companies, cultural, sports and tourist organizations are interested in specialists in public relations and advertising.
The training approach in MIU:
Broaden your outlook and study a wide range of humanities
Use real-world cases in the process of learning
Develop integrated PR campaign management skills: from idea generation to implementation
Work with modern information channels: online media, social networks, blogs and other platforms
Advanced study of foreign languages
PROFESSIONS AND SPECIALTIES
  • Advertising manager
  • PR manager
  • Advertising copywriter
  • Government relations manager
  • Media buyer
  • Media planner
  • Design, creative and image manager
  • Contextual advertising specialist
  • SMM manager
PLACES OF WORK
  • Corporate communication departments of large companies
  • Consulting and PR agencies
  • Advertising departments in commercial companies of all fields
  • Production centers
  • TV companies
  • Design studios
  • Advertising and marketing agencies
High demand and high salary
Ability to influence society
Creative components in the working process
The opportunity to try yourself in different fields
PROS
Highly competitive labor market
High workload and responsibility, irregular work schedule
Keep up to date with current trends
CONS
Continuing professional development is required
EDUCATIONAL PROCESS
The educational programme includes about 800 lectures, 38 tests and 30 exams. Also, during the training, you will complete 3 internships and conduct a series of advertising campaigns as part of internships.
When writing course projects, you will develop several PR and informational presentations.
Under our guidance, you will learn how to work with online platforms, interact with bloggers and journalists.
Interfaculty research and projects, meeting in an open lecture hall contribute to the expansion of horizons and the emergence of professional relationships.
WHAT WILL YOU BE STUDYING?
Humanitarian subjects
History
Philosophy
Foreign language
Law
Information technology
Subjects aimed at developing managerial and leadership skills
Business communication
Economy
Social psychology
Fundamentals of communication theory
Fundamentals of management
Organizational behavior
Human resource management
Project management
Specialized subjects
Basics of design and infographics
Basics of marketing
Business presentation technologies
Theory and practice of advertising
Marketing research and situational analyses
Media planning
Digital design
Brand management
Computer-generated design
Consumer behavior
Evaluating advertising effectiveness
Public Relations
Advertising and public relations
Corporate communications
Basics of imagelogy
Public relations and advertising in commercial organizations
Communications law and regulations
Communications management
Psychology of mass communication
Sociology of mass communication
FORM AND COST OF TRAINING
SpecialIty
  • Advertising and marketing communications
Passing points for admission
– Russian language (40)
– Social studies (45)
– One subject of the applicant's choice: History (35) / Informatics (44) / Foreign language (30)
Forms of teaching
  • Full-time
  • Part-time
  • Correspondence course
  • Correspondence course with the use of distance learning technologies
Terms of training
After school:
Full-time – 4 years
Part time – 4,5 years
Correspondence course – 4,5 years
Correspondence course with the use of distance learning technologies – 4,5 years

After college / technical school:
Full-time – 3,5 years (with consideration of an individual plan)
Part time – 3,5 years (with consideration of an individual plan)
Correspondence course – 3,5 years (with consideration of an individual plan)
Correspondence course with the use of distance learning technologies – 3,5 years (with consideration of an individual plan)

    Tuition fees
    15.600 – 132.000 rubles per semester, depending on the form of study, discounts and benefits.
    Diploma
    The University implements a bachelor's degree programme in the specialty 42.03.01 "Advertising and public relations".

    After completing their studies, students will receive a bachelor's degree of the state standard established by the federal executive authority.
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